WAR
A supermarket chain is offering its
managers £5,000 if they succeed in closing down
rival Co-op stores. Somerfield has also put up
£500 bonuses to all staff if they entice Co-op
employees to work at its shops.
The bitter bid to grab a bigger slice of the
market is outlined in an internal briefing
document. It tells managers, "Analysis shows
Somerfield underperforming the Co-op in range,
cleanliness, store layout and checkout
queues."
In East Anglia alone, shops at Saxmundham,
Southwold and Halstead are among those targeted.
Ipswich and Norwich Co-op boss, Richard Samson,
said, "It's disappointing a competitor would
stoop to this. It smacks of desperation."
Somerfield admitted the document was genuine.
Spokesman Pete Williams said, "Food retail
is extremely competitive. The Co-op has
increasingly been targeting Somerfield customers.
In response, Somerfield has energised its
managers in stores in direct competition with the
Co-op." (Source: Daily Mirror) |
NANNY
STATE
Buy one, get one free food deals face
the axe under Government plans to boost healthy
eating. Ministers will tell supermarkets they
cannot use "bogof" offers and cut-price
deals to sell fat and sugar-laden foods such as
sausages, pizzas and soft drinks.
A senior government source said, "We and the
industry have to take measures to help people
make healthy choices."
The British Retail Consortium said, "This is
nannying gone too far." The crackdown is
launched in a public health White Paper.
A government source said, "Just as we don't
want irresponsible promotions to sell cheap
alcohol, we don't want promotions encouraging
people to eat badly. No one is saying you can't
have 'bogof' deals on fruit and vegetables." |
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SUPERMARKETS
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Morrisons, in Derby, has been named the best
store in the UK in a survey by The Grocer. It is
published on a weekly basis and the supermarket was top
in the latest edition of the magazine after a mystery
customer visited the premises to do some shopping and
reported on her findings. The Grocer survey provides
information on price and availability at the country's
leading supermarkets, including Morrisons, Tesco's,
Sainsbury's and Asda.
A store is chosen from each of the major supermarket
chains in eight regions and this week Morrisons' Derby
branch was ranked as the best. According to The Grocer
magazine, the test shopper described the store as being,
"Not only clean and tidy but also well merchandised,
meaning she could find items on her list easily."
The magazine also said, "Although staff were
extremely busy, they took time to help her and even
fetched certain items for her when she could not find
them."
The test shopper also observed that 26 of the store's 29
checkouts were open, meaning the shopper did not spend
any time queuing and was offered help packing her bags.
The survey also considers a number of other areas in
relation to each store surveyed, including cleanliness
and tidiness, for example, whether the aisles were free
from shelf stackers and packing trolleys, whether items
were easy to find and sufficient checkouts were open for
customers to use, and staff helpfulness. (Source: Derby Evening Telegraph, Jan/07)
The UK's big four supermarkets have all said
they are committed to sourcing foods locally as much as
possible. Tesco, Asda, Sainsbury's and Morrisons were
responding to a report which said it was most
environmentally friendly to buy food that had been made
locally. The report in the journal Food Policy criticised
the environmental damage of transporting food
long-distances. Each of the big supermarkets said they
had policies to encourage and increase their supplies of
local produce. A Tesco spokesman said the company was
"committed to trying to source locally whenever
possible, the seasons allow and there is customer
demand". He added that Tesco sells some 7,000
locally produced products, and has two dedicated local
buyers in Scotland and Wales. "All our products are
marked with their country of origin, and within the UK,
often their region and local areas of origin," he
said.
The report's authors, Professor Jules Petty and his
colleague Tim Lang from City University, say that people
should try to buy food from within a 12-mile radius. They
calculated that if all foods were sourced from within
this radius, environmental and congestion costs would
fall from more than £2.3bn to under £230m, due to the
reduction in transportation or "road miles".
Asda said it has a dedicated local sourcing unit that is
separate to its main sourcing department. "Across
the UK we have 200 local suppliers, many of which are
very small indeed, employing less than 20 people,"
said an Asda spokesman. "We try and make it as easy
as possible for small firms to supply to us, we do not
require them to have a computer for example, only a fax
through which we can send orders." He added that
Asda's policy was for all its stores to sell more
products from their area, "for example, our Cornish
stores sell more Cornish products, and our Welsh stores
stock more Welsh products".
Waitrose is currently running two separate schemes to
boost its provision and support of local products and
producers. Firstly, it has launched its Small Producers
Awards 2005 competition to honour small businesses that
make quality food and drink. And secondly, it has started
two trials to give customers the chance to purchase
locally farmed fruit and vegetables. These are running at
its Kent branches and certain stores in Gloucestershire
and Monmouthshire. A spokeswoman for Sainsbury's said it
was "aware that many of our customers want to buy
local produce which reflect regional tastes and
traditions and have a preference for food grown or reared
locally. "We are committed to giving our customers
the diverse range of local foods they want and have a
dedicated team who search for promising local producers
as part of our local sourcing programme," she said.
A spokeswoman for Morrisons said it was a "keen
supporters of small, local and regional producers and
have a number of local producers supplying our stores.
A new supermarket check-out is due to be
launched across the country which relies on shoppers
doing all the work themselves. The self-service
check-outs allow the customer to scan items, put them in
carrier bags, pay, and even get cash-back, all without
the need for a cashier. The first of the check-outs have
been installed at the Sainsbury's store in Hazel Grove,
Stockport, Greater Manchester, and will be followed by a
wider trial in six additional branches. The chain say if
the concept is a success they will launch it across the
country from later this year.
The Self Checkouts are already in use at the
Sainsbury's-owned Shaw's chain of supermarkets in the US
where they process more than one billion transactions a
year. Customers fill up their basket or trolley in the
normal way but when finished go to one of the special
check-outs which is equipped with an interactive touch
screen. They are asked to pass the barcode on the product
over a scanner and then place it into a carrier bag
situated on a set of scales. Fresh produce, such as fruit
and vegetables, are weighed in advance and given a
sticker with a barcode.
Every item in store has had its exact weight entered into
a computer, allowing the check-out to tell exactly what
has gone into the bag and cutting down any risk of theft,
according to Sainsbury's. After all the groceries have
been packed the customer can either pay with cash by
inserting a note or debit or credit card. Sainbury's say
only a small number of self-style check-outs will
initially be installed and that the majority will remain
the traditional version, complete with cashier. They must
already realise that the majority of the British public
would not be able to handle this one?
The Sainsbury's store in the Eagle Centre will be the
first of the chain's outlets in Derbyshire to introduce
self-scanning checkouts. There will be four of these
machines, which will allow people to scan and pay for
their goods without the help of a cashier. Shoppers will
walk around the store as normal, putting items into their
baskets and will then scan their own goods and pay by
cash or card. Maureen Warwick, customer services manager
of the Eagle Centre branch, said that the store had been
chosen for the pilot study because of its busy
city-centre location.
Miss Warwick said, "If the trial goes well, they'll
be installed in other Sainsbury's stores in Derbyshire.
It's to help us with queues so that, at busy times during
the day, customers can have a quick exit." Miss
Warwick said that she did not think that it would
increase theft in the store because only scanned items
can be placed in the carrier bags, which are attached to
sensors. "The swiper will log the weight of each
item and will flash up a message if it doesn't recognise
the weight of something placed in the bag," she
said. There will be one shop assistant to oversee the
four checkouts.
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