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Monarchy - HRH Prince Edward

Edward never really made a name for himself or stood out within the royal HRH Prince Edwardfamily. Having hidden from public gaze and being reticent to bring the people onto his side, neither expressing any view nor support of them and showing no concern at their lives, he should hardly be surprised that they have taken such little interest in his own. His Really Useful Company has not made a name for itself in theatrical circles because it hasn't done anything of any note, his Ardent television production company hasn't managed to produce a profit yet and the public see him as nothing more than another individual who isn't doing very well for himself; another failure, like everyone else.

Any successes he may have achieved stateside, such as his tours discussing the rebuilding of Windsor Castle, have been tainted by the fact that such successes have only been achieved with insider and privileged knowledge and the fawning and toadying of those who attend such events simply to claim for themselves the credit that they've seen a British royal. So when he starts whinging that the British people don't recognise his success it's hardly surprising that they get upset; he's neither a successful royal nor a successful business man, indeed, he's not been a success in any way. It's not surprising that his comments went down like a lead balloon. He's damaged his own, minimal, reputation more than he can possible imagine.

Attempting to offset the damage done, by suggesting his comments were responses to derogatory media coverage in the UK and not the people of Britain, hasn't helped because everyone knows that the press were uttering exactly what the people who read the newspapers think; he's crap and has done nothing worthy of accord. Old Eddie boy has, right royally, put his foot in it. When Prince Edward set up Ardent Productions eight years ago he predicted it would be a success and said there would be no cashing in on Royal connections. But by 1999 Ardent had lost £1.7 million, and only this year did it succeed in recording a pre-tax profit of £30,000. Many of the 37-year-old's productions have had a very royal theme - including the documentaries, Crown and Country charting British history through monuments, Edward on Edward, about the life of his uncle Edward VII, and a documentary on the restoration of Windsor Castle after the 1992 fire.


Sophie Wessex’s once-booming public relations company now has just £100 in the bank and Prince Edward’s controversial television firm owes shareholders more than half a million. Sophie remains a non-executive director of R-JH, despite being forced to step down from her hands-on role in 2001. She and business partner Murray Harkin had been caught bragging about their royal connections to an undercover newspaper reporter. The figures, filed at Companies House, show the firm made its first-ever LOSS in 2002-3, losing £5,903. That compared to a profit of £52,847 in the previous 12 months.

It also has an overdraft and bank loans totalling more than £12,237 and earned so little money it was not eligible for corporation tax. Ardent Productions, where Edward is still a director despite stepping down as MD, cut losses by £12,052. But overall, losses during its 11 years trading total £2,147,366. Shareholders have yet to receive a dividend due since 1997. And the firm, alleged to have stalked Prince William in his first week at university, owes Edward £108,500 rent for its offices at his home in Bagshot Park, Surrey. R-JH’s Chris Clarke blamed its loss on “restructuring” following the exit of Sophie. Ardent director Malcolm Cockren said, “We are restricted because Ardent is not making any new programming.”

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