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GROCERIES
Britain's consumers are still being forced
to pay over the odds for their groceries. Despite recent
decisions by the Monopolies and Mergers Commission (MMC)
to investigate "excess profitability" in the
grocery sector, the gap between food prices in Britain
and some foreign countries is becoming wider.
Seven months ago, a major British newspaper revealed that
consumers were being charged far more than shoppers in
America and Europe. (surprise, surprise!!) The new study,
based on the same items, found that despite the
retailers' claims to be offering better value, the gap
has stayed virtually the same or even widened. A year ago
British consumers were paying about 30% more for their
food than the French, now the figure has risen to 43%. In
Germany the price difference has fallen from 35% to 32%.
The National Consumer Council said, "There is a
suspicion that British consumers are paying considerably
more in the supermarkets and there is no clear reason
why."
In both surveys a basket of 22 grocery items were bought
from various stores in Britain, France, America and
Germany. The items were chosen because they were
available in each country in similar sizes. In the latest
survey the goods cost £81.46 at Sainsbury. In France,
however, they cost more than £34 less, in Germany the
saving was almost £26 and in America the saving was more
than £19. The American figures, although showing lower
savings, are particularly surprising because the goods
were bought at Shaw's, which is owned by Sainsbury!
Of the 22 items it was the meat and vegetables that
seemed to show the biggest price discrepancies between
Britain and other countries. In a parallel survey of
Marks & Spencer stores in London and Paris, the
prices of the 14 best selling food items were compared.
It showed that a customer buying them in London would pay
£54.59 whereas in Paris they could cost £48.44, a
difference of 11%. The Office of Fair Trading (OFT) has
written to 25 retailers to warn them it was about to ask
the MMC to carry out a full investigation into their high
profits.
The retailers included the big four supermarket chains,
Tesco, Sainsbury, Asda and Safeway. There was uncertainty
whether Marks & Spencer would also be included. John
Bridgeman, director-general of the OFT, said in the
letter that he had collated evidence of "excess
profitability" in the grocery sector. He said he had
looked at a range of indicators, all of which highlighted
the same issue. Among the areas to be examined by any
inquiry are the relationships between supermarkets and
their suppliers.
Some suppliers have revealed how retailers mark up many
fresh foods such as milk and poultry by more than a
third. Similar margins are made with fresh fruit,
vegetables and eggs, on which the supermarkets typically
impose mark-ups of 40%. Some exotic fruits and fresh
organic products cost 50% more in-store than the
wholesale price. Other products such as instant coffee,
prepared meals and continental meats were as much as 50%
above their wholesale price. A common theme among all
suppliers was the way retailers forced them to make
discounts but then failed to pass them on to consumers.
Any inquiry must focus how supermarkets can generate such
high profits. Tesco and Sainsbury are likely to be
particularly closely scrutinised since they announced
pre-tax profits of more than £1.5 billion between them
last year. Tesco made £832m and Sainsbury made £728m.
Many smaller retailers, along with Asda and Safeway,
accuse Tesco and Sainsbury of profiteering and say they
are bringing the whole sector into disrepute. Between
them the two stores account for 39% of all British
grocery sales. It has been revealed that the OFT believed
the two stores were making "super-normal"
profits, far higher than were reasonable given the size
of their investments.
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